Digital Marketing, Social Media & Community
Ely Hunt
(they/them)
I’m Ely, a gamer, esports competitor, community manager and digital marketer. i have a PASSION FOR COMMUNITY ENGAGEMENT with OVER 5 years of Social Media & Marketing experience, garnering millions of impressions across channels that I have lead. I excel at creating compelling content, implementing successful MARKETING campaigns, and analyzing data to optimize performance and achieve measurable results. Combined with my past experience as a digital journalist, editor, content creator, community manager, social media manager, and marketing specialist, i bring a diverse toolkit for any marketing team’s needs.
My expertise lies in harnessing the power of social media & DIGITAL MARKETING to enhance both organic & paid brand visibility, build meaningful connections with audiences, and drive business growth. fostering a relatable and organic socials/community presence is one of my biggest passions as a digital marketer
Relevant Experience & Roles; TLDR
2018-2021
2020
SUMMER 2020
The Daily Beacon, UTK
The Black Sheep, UTK
Mxdwn Games
STAFF WRITER
editor & columnist
social media intern
2021
Gamelevate
STAFF WRITER
EDITOR & cOLUMNIST FOR A STAFF OF 10 OPINIONS WRITERS. PUBLICATIONS INCLUDE THE WIDE WORLD OF ESPORTS, NAVIGATING ONLINE EDUCATION, & MORE
staff gaming journalist with over 50+ publications
staff journalist for esports industry content & news
2021-2022
2021-2023
Oct. 2023 - May 2024
Oct. 2023-Present
Marketing Coordinator
Contract-Based role to establish the GCC Social Media Channels, Website Copy & Charity Marketing Campaigns. Campaigns include the GCC One Club Challenge, Haymakers 4 Hope, and #Game4Change Charity Campaigns
Marketing Manager
Full-time role for FirstBlood.io esports competition platform. Contributed to growth of over 100K+ users across all Social Media Channels. Worked directly with global influencers including Pengu, JESSGoat, Sixquatre, King George, Optic Trippy & Others
Social Media Manager
Part-time Social for online gaming publication DualShockers. Included Content Creation for all Social Media images across Twitter, Instagram & Facebook and increased channel growth by over 3,000 users during tenure, with over 10M+ impressions across content.
Senior Marketing Manager
Current Senior Marketing Manager, including content creation, social media management & growth development, campaign creation and influencer coordination. Attributed to app growth of over 90,000 users globally, and over 28M+ impressions and 12K+ follower growth across Social Media
Past Marketing Campaigns
Road Trip for Good
The GameChanger Charity Road Trip for Good followed the organizations founder, Jim Carol, as he drove along the west coast to visit multiple children’s hospitals and donate funds & supplies raised from the past year of charity initiatives. The campaign included social media live coverage of every stop, blogposts, and photography coverage.
One Club Challenge
Game For Change w/
Genshin Impact
- Led the One Club Challenge, my first major campaign at GameChanger Charity.
- Collaborated with five popular livestreamers, including CaptainSparklez, for a "Golf with Friends" charity event.
- Successfully raised over $25,000 for GameChanger Charity's mission to support terminally ill children in hospitals.
- Charity drive included prizes like five Astro A40 headsets, gaming sessions with streamers, and a laptop giveaway.
- Led the Game for Change campaign at GameChanger Charity with Genshin Impact voice actors and streamers.
- Hosted live autograph signings via Streamily from January 27-31 and a 24-hour livestream event on January 29-30.
- Proceeds supported hospitals like Primary Children's and others on the West Coast.
- Collaborated with Genshin Impact's miHoYo NA team to coordinate talent for live signings and streams.
- Successfully raised over $12,000 for GameChanger Charity
- Partnered with Streamily and the Aileen Sherman Memorial Fundraiser
NEAR Protocol Showcase #NEARShowcase
- Led Social Campaigns for the Near Warzone Showcase
- Global competition in North America, Latin America, and Europe West in collaboration with NEAR Protocol.
- Featured three tournaments from August to September with a $20,000 prize pool.
- Attracted over 15,000 concurrent Twitch viewers.
- Successfully launched Call of Duty Warzone on Firstblood.io for PC and console communities.
- Over 1,800 players participated.
- Achieved over 15 million impressions on Twitter, IG and Twitch.
FirstBlood Ambassador Program
FirstBlood Community Series
- Led a successful marketing campaign at FirstBlood using Global Ambassadors with a reach of over 20 million users.
- Partnered with top content creators like Pengu, Sixquatre, JESSGoat, Milosh, and others.
- Hosted an open tournament series for the Rainbow Six Siege community with over 15+ unique global events
- Campaign included testimonials, community tournaments, event broadcasts, and user-generated content.
- Drove significant engagement and grew social media followers by over 30,000.
- Increased the FirstBlood platform's visibility and user base by thousands of R6 Siege Competitors across NA, LATAM & EUW
- Conducted Outreach in English, Spanish, Portuguese & French to over 1,500 users across Twitter/X
- Led the FirstBlood Community Series campaign to boost daily active users on Ignite Tournaments.
- Partnered with over 50 global influencers & organizers like Optic Gaming, SpaceStation Gaming, Team Envy, LVT & More
- Collaborated with content creators across games like Halo Infinite, Call of Duty Warzone, League of Legends, and more.
- Successfully increased engagement and user activity for new games on the platform.
- Achieved over 10,000 combined registered users across activations (examples of events below)
Open Beta Launch
- Led all marketing campaigns for the Ignite Tournaments app since October 2023.
- Drove organic social growth with 12,000+ new followers and 12 million views across TikTok, Instagram Reels, and YouTube Shorts.
- Senior Marketing Manager overseeing all marketing and community development efforts for increased DAUs, User Retention, and Social Media growth.
- Led a team of three graphic designers, two marketing interns, and multiple tournament admins
- Collaborated with influencers and gaming communities to host global events.
- App's registered user count increased to over 90,000 since Open Beta launch in January 2024.
Email Marketing & Campaigns
Over 4+ years of experience in developing and creating email Campaigns to raise brand & campaign awareness:
- FirstBlood: Managed bi-weekly email campaigns to 80K+ users, focusing on ongoing online events, new partnership announcements, and product updates.
- GameChanger: Developed monthly emails for 5,000+ Donors and Partners, providing campaign updates and announcing new charity drives.
- Ignite Tournaments: Executed email campaigns for new product updates, including the Open Beta launch in January 2024 to 4,500+ users.
Discord Communities
Discord is one of the best tools for engaging with audiences and fostering direct communication with your community. I have had many opportunities to create, manage, and develop Discord campaigns for user growth and community engagement, including:
- FirstBlood - 22.5K Members (+20K during tenure)
- Ignite Tournaments - 15.7K Members (+8.5K during tenure)
- Mana Interactive - 13.8K Members (+8K during tenure)
- GameChanger Charity - 8.4K members (+3.5K during tenure)
- UTK Esports - 1.8K Members (Established server during tenure)
Graphic Design & Content Creation
Marketing
Graphics
Examples
The most important part!
Engagement, Memes, Etc.
Viral Content & Analytics Examples
I also specialize in creating organic and viral video content to engage new audiences. Throughout my marketing career, I've gained millions of organic impressions, views, and engagements across TikTok, IG Reels, and YouTube by leveraging trend-oriented video content. I believe in connecting with audiences by speaking their language and creating relatable social media experiences.
Thank you for your consideration!
Thank you for taking the time to preview a bit of the work that I have done as a Social Media Manager and Digital Marketer.
If you would like to talk further about my experience, reach me at any of the contacts listed below!